Through a 12 week Summer Intern, I gained hands on experience with marketing strategy and how user feedback works in a large scale company. As a Gen-Z myself, I provided my point of view on how to approach Gen-Z customers. People don’t just buy for the logo and brand anymore, instead they buy it for building self-identity. Through a self initiated survey I was able to provide insightful information on how Acer Fashion can pivot their product to Gen-Z customers.